There are three mistakes you must avoid when choosing a keyword for your niche. Specifically bad research technique, underestimating your competition and not using your keyword in your website. After reading this article you will be able to avoid these mistakes and find a successful keyword to market your niche.
The first mistake people can make is bad research technique. You can not just pick any keyword at random you brainstormed. You need to dig a little deeper to make sure that people are actually searching for your keyword. To do that, go to Google keyword tool in Google AdWords. Once there you can plug in your keywords you want to use and check to see the monthly searches. Any of the searches that produce 5000 or more results a month is a good keyword to start with. Also check out the trends graph and relevance of your keyword. Make sure to pay attention to the competition bar the more filled in the higher the competition.
The second mistake you want to avoid is underestimating your competition. The more you study your competition the better you will be. Choosing your keyword before you look at competition is like hiking in the desert without water. Your not going to make it very far. So how do you do this? Well first off place your keywords you have in mind in quotes into a Google search. Then look at the competing pages that pop up. This gives you a fair indication on how many sites are using your keyword. What you should look for is 50,000 competitors or less. Once you find a keyword that fits those parameters check out the actual sites that come up on the first page. Open them up and look at them if you have a page rank software use it. Anything with a PR (page rank) of 4 or higher you want to stay away from also if you see Wiki sites on the first page. You just can not compete with that high of competition. There is a free site SEMRush that will help determine page rank if you do not have a software program. Once you know your keyword can compete its time to put it into your website.
The third mistake you want to avoid is not using the keyword in your website. Once you have chosen your keyword create your domain name with that keyword in it. This helps with SEO (search engine optimization) ranking; Google loves relevance. Also a big mistake is not using the keyword in your title, this will be what people are typing in to search for.
Make sure to avoid these tree mistakes of bad research technique, underestimating your competition and not using your keyword in your website. Do this and your well on your way to creating a successful website.