SEO services need one to be fairly constant with change. One needs to keep up with the significant shifts over the past year when it comes to search engine ranking factors. And, success in SEO service With Google is dependent basically on keeping up with the changes in the industry.
This updated guide for 2016 will cover some of the fundamentals that are primary for SEO, such as:
- Relevance of Keyword Research in 2016
- On-page SEO and incorporating keywords into the written content
- Site-wide SEO and the structural elements required to achieve organic search visibility
- Mobile SEO and the elements required to rank in mobile search
- Need of Inbound Linking and how inbound links are acquired for effective SEO services
- Content marketing and its intersection with SEO
As stated in the Definitive Guide to SEO in 2014, there has not been much change in this area, since we all need to find words or phrases that successfully attract our business clients. And there are varieties of effective ways to accomplish this, like:
- using keyword research tools like Google's Keyword Planner, Ubersuggest, SEMrush etc to find popular and non-hyper-competitive keywords;
- analyzing our own websites to pin-point the keywords already generating more traffic;
- analyzing competitors' top ranking pages to determine the keywords they are targeting;
- since natural language search has become more popular, focusing on long-tail keywords
But this is not what is just required with the changing times as Google has started using smarter codes where relevance of user queries is also analyzed along with the keyword. So, content writers need to know their audiences before writing about their interests.
Searchmetrics' 2015 Ranking Factors report provides us with some tactics that are still relevant in 2016 for on-page SEO:
- Longer Content: Google prefers longer and comprehensive content and average word count of top content is somewhere between 1,140-1,285 words.
- Proof and Relevant words must be considered upon. Proof indicates to Google that the content has been thoroughly researched upon and relevant terms are terms that generally accompany a particular keyword.
- Keywords should be used throughout the content aside from being used in the title, introductory and conclusion paragraphs.
- Even though the number of internal links has increased, trend suggests that optimization of internal structure and page information matters more.
- Usage of header and meta-tags acting as 'ad-copy' in search engine results is a trend that has been seen in the last year.
- Site-wide SEO:
- The factors required in order to rank well in organic search results are:
- With Google becoming more mobile friendly, the sites should also be more responsive and adjustable to mobiles.
- Quick loading time is expected from all platforms but more so from mobile sites.
- Optimal content structure is very desirable like: interactive menus, bullets to break-up the content and usage of internal links to guide users and search engine through the relevant content.
- Mobile, being used as frequently as desktop, if not more is a huge market to be considered for content writes. Some of the factors to be considered for mobile SEO are:
- The site speed should be greater and the file size should be smaller for mobile sites.
- Content should be structured for mobiles with larger fonts and bulleted content for easy perusal
- Usage of proof and relevant words can be lower due to shorter content
- Word count should be lower than desktop content
- Ads should be kept to a minimum to keep up the downloading speed.
Link building has lost relevance in times of semantic contexts and machine learning with a focus on users. Rather than building links, marketers should be focusing on earning links. Links still remain a significant ranking factor.
According to Moz and BuzzSumo contents like Research-backed content, listicle, opinion forming journalism and long content contains most number of links. Methods to attract viable links are:
- Guest Blogging attracts a new, targeted audience
- Social media is a great tool to attract links. Since Google has stated that it doesn't count likes and shares on social media as links, but good content still attracts huge attention and ultimately leads to building up of links.
In 2016, comprehensive content with valuable, thorough and well-researched data that meets the needs of the audience is required. This content will attract links and will thus be ranked higher in the search rankings.
Article Source Link by Kelvin Murrey