What is smart marketing?
Smart marketing stands for a more long-term traffic generation effect with less efforts, or expressed from the acronym about smart marketing
S – Sophisticated
M – Marketing
A – Attractive
R – Rewarding
T – Traffic
Typical marketing is marketing the domain directly by submitting the domain address with description to directories like Yahoo directory and Open Directory Project. By printing your web address on everything from your business like on business cards, letterheads, and your products you are spreading the word of your website off line. By using different signature files when you post in each relevant forum and adding a signature in your emails, all with your link to your website included, are also good traditional ways of doing marketing. But they are not really smart marketing.
In smart marketing you need a mechanism that works like a servo powered steering of your car. You do the little necessary efforts and the servo mechanism does the heavy duty part of the work.
An essential part of online marketing is to get links back to your site and not only get links to your index page, your home page. You need to get links to all your main pages of your website to make sure that the search engines like Google are crawling your whole website and index all the pages to make sure that people can find all your webpages when they search in Google.
– A proven marketing strategy is to use article marketing. You write focussed articles and upload them to different article directories. You get exposure and links back to your site.
– You use different marketing tools to get links back to your site, see the resource box.
And now to the gold nuggets – actually what makes smart marketing 'sophisticated'.
Don't use too many efforts to market your domain directly but market some of the web addresses / urls that link to your site.
When you have articles on EzineArticles.com you should promote the url of where your articles are, and include your main keywords in the link text. That will generate higher ranking in Google of your articles and they will be found by more visitors and more webmasters and ezine publishers will pick up your articles and bring them in circulation. – You get the servo power mechanism to work with you.
And there are more sophisticated marketing tools – be aware that this approach is knitting your domain more and more into the whole cyberspace and you become less vulnerable from Google updates etc.
Find more tools for sophisticated marketing and link building below: