Have a website but no idea what to do with it? Have you ever heard of SEO? If you haven't, you should look into it! SEO (Search Engine Optimization) is the number ONE factor companies should focus on for their website.
What is SEO?
SEO is how you are ranked on Google or how well your website is being found online. This is very important for people with websites, whether you know it or not. Most people do not budget enough money in their marketing plan for their websites, and that hurts them! How you rank on Google is how people are finding you. Investing money in your companies website will help you in the long run.
Where do I get started?
If you have a WordPress website, SEO is super easy to put in place for your website! There is a plugin you can download called, Yoast SEO. Yoast is a super simple tool that can help companies get ranked for keywords! Once you download Yoast, go to every page on the backend of you website and choose a keyword for that page.
Keywords can make or break your page. Using Google Analytics, you can find the keywords that will help your page rank well on Google. Spend some time researching your keywords and choose wisely. When using Google Analytics you will find a couple of different numbers. Don't stress! The main thing you need to focus on is the competition of your keyword. When you choose a keyword, Google Analytics will tell you how high the competition for that keywords is. Be careful. If you are not a huge corporation and you choose a high competition keyword, you most likely will not rank. Type in your keyword and find a similar keyword that has a "low" competition level.
Another point, do not use your keyword on more than one page. If you choose a keyword for one page, make sure to research a similar keyword, but not exact. Choosing the same keyword for more than one page can cause your pages to fight for the top spot. Your pages will work against each other to rank, causing them to most likely not rank at all.
If you need to use the same keyword, make one page a "capstone" article page. This will separate the most important page to the page that has the same keyword. But only use this if you NEED to.
SEO Ranking and SEM Rush
Once you have your keywords, you need to track how they are doing. My favorite website to use for this is SEM Rush.
SEM Rush will help you track how your pages are ranking on Google. Try to do a report before you start finding keywords, so you can compare how it started to how it is doing after all your hard work. The best thing to do is run a report once a week. This will help you keep track of how your keywords are doing. SEM Rush will also run other reports for you also. It can tell you if you have any broken backlinks or need to create some alt texts for your pictures. All these factors can help with your SEO rankings.
Wrap it up
Make sure to run all the reports necessary and study SEO. SEO is a huge factor in marketing and can make a huge difference in your website. Investing in SEO can help drive a lot of new and old traffic to your page! Read articles and study up because this is going to change your business!